One thing that humans like to do is explore, and the Internet is perfect for that on so many levels. Whatever someone’s reason to use a search engine (see what we did there?), they rely on finding an answer within the first couple of results pages (or they try a new search using similar words). Anything further beyond that point and the website is potentially regarded as being one of the following: 1. Completely invisible 2. Unreliable 3. Unprofessional 4. […]
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